Videowork
This work is inspired by the beauty blogs, it is not just about selling products, but also about critiquing the industry of women's use and the consumption society. The hour-long rituals serve as a visualization of the persuasion to behave through media. "Take a new device, you'll be young forever, and the harmony will fill your life". It's already become one of the great rituals of our time. If she does not want to be beautiful, society considers her a failure. Women are forced to use their appearance. Beauty has become a job, a synonym for success. For suffering and hard work on herself, she receives Beauty, which promises to bring inner and outer satisfaction. The human desire to be happy becomes a tool of influence
.The Hague — Kyiv, 2020
