The industry of fashion, glans and cinema demonstrates to us the standards of beauty represent them as ideal and coveted for everybody. Our society is abscessed of standards. We ceased to discern beauty, which is above the fashion and trends, the beauty of ourselves/our personal. This project my try to give a review of understanding of Beauty. I want to shift from the vision of a beautiful person as a perfect person to the category of real humane because, in truth, a beautiful person is someone not devoid of external and internal defects, but at the same time in all their being beautiful in their uniqueness. Society and culture dictate us the set of views about how to look and behave beautifully. Let’s try to spread out the components. What is beauty consist of? What attributes possess? And what does it mean to be beautiful and to look beautiful, is it the same? The sociology of emotions studies how people learn to feel. First, we understand what we should feel and then we learn to feel it «in reality». Now runs the next wave of doubts of any kind in social essentialism of any kind definitions of social role through bond/reference to innate properties/qualities of human personality. All these dramatic comprehensions are components of different perception functions/lives in our society. And ideological and marketing fiction can bring the situation to the point of absurdity. Also, this project continues the sequence of general doubts in the context that the psychology of our perception is natural and congenital.